Business Journal

With the arrival of the sun in the UK (well we hope for the sun) the number of people out on the high street and window shopping increases. On a dark, winter day nobody wants to stroll around town when you can shop online, but the sun brings increased foot traffic to UK towns and cities.

This is the time of the year to plan your advertising strategy with regards to external signs and how to attract visitors to your retail premises. Business investment in retail signage and advertising boards is not a waste of money if you plan a strategy and have a focused plan on what type of signage you need. There is no point buying four A-Boards for outside your shop if there is only room for one, or if there is no room at all!

You can also save money on your investment if you shop around, there are loads of great deals flying around on the internet and I would recommend checking out a number of companies, one I would recommend is POD Retail Displays, who specialise in everything retail, in fact you could kit out your entire retail premises from this one supplier!

My top option for outdoor retail signs is the humble A-Board, probably the simplest and commonest option available… but it’s popular for a reason.
• It’s easy to set-up (and bring in again when you close)
• You can advertise via two side of the board
• It is portable and can be moved about
• Easy to change what is being advertised
• Relatively low cost investment compared to some of the alternatives
• Proven means of retail advertising
• Durable for use in the changing UK weather

I really do recommend looking into how your retail business is going to advertise its brand, products and offers. It is a competitive market out on the high street and effective marketing can make the difference to the profit margin!